Here is an example of a good PR Gift Box we put together for our previous client, Gold Class: Clear StrategyĮnsure you know why you are doing this and what you want to get from it. Head to their personal social to check what they are currently up to, just in case they are heading off on maternity leave or moving on to a new venture.Do they also represent another publication, which could get you a further bite of the cherry?.A couple of points to think about include: Maybe they have written something similar or have a dilemma that your product will help solve. It’s time-consuming but will help you to identify if that person really is right and will have an interest in your product. Really take the time to trawl their channel and work to get to know it. When it comes to YouTube sensations and beauty editors, you need to hone your list down. With ‘gifting’ being the current thing to do, and ‘unboxing’ being so popular with influencers on YouTube and with beauty bloggers on Instagram Stories, the potential exposure from just a box is huge. It’s exciting to receive, and the anticipation of what’s inside and who it’s from is a buzz. We all love receiving a gift through the post, especially when it’s a surprise and it’s not just that essential new ink cartridge from Amazon (yes, we ran out this week!). Before you embark on your gifting venture, let us help guide you in the right direction with our secrets to a good PR Box … Here at Hype, we’ve done a few gift boxing sessions and learnt a trick or two.
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